This is the first of several posts on informational interviewing. The final post will have a link to a radio interview I did with a master of this networking technique: Marty Gahbauer.
How do you gain access to a club that is operating behind closed doors? You knock. Requesting an informational interview is like knocking on a door and seeking a day pass to an exclusive club, and depending on how well your interview goes, you might end up getting an offer to join this club.
Companies frequently have opportunities that the rest of the world never sees. They are never posted and are filled by networking. Therefore, you’re only hope of being considered for these opportunities is through networking.
There are many ways to network beyond speaking with your personal contacts. LinkedIn is a networking tool. Recruiters can be used to network. But informational interviewing is unique in that it intentionally expands your networking into industries different from the ones you’ve worked in. And this is what makes it such a valuable tool.
The purpose of an informational interview is to learn about another field of work and see how well your skills, strengths and interests align with this field. It is also a way of exposing your brand to others in these industries to see if it is valued.
Something I strongly recommend is to choose more than one industry, but no more than three. By putting your eggs in more than one basket you will increase your odds of finding an opportunity. And by focusing on three industries instead of ten you will develop some buzz around your name within those industries. In other words, as you get to know more people in a particular industry, and they get to know you, you will increase the likelihood that your name will pop up in conversations and that you will be considered for open positions.
Next, we will speak about the importance of developing your brand and the powerful impact this can have during an informational interview.
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