The pet store owner told the parent, “Just take this puppy home and see if you want to keep it or not. And you are right. She is awfully cute.”
We know how this story ends. The cute puppy enters the house, the children adopt her, and there is no way she is ever going to leave. Sold!
One of the most powerful ways to promote yourself in an informational interview, or a job interview, is to create in the hiring authority’s mind the image of you already working for the company. There are several ways of achieving this.
For example, during an informational interview you begin with a statement that asserts the value you can bring to an organization:
“Hi Joe, I thought we’d begin this informational interview by me telling you a little about myself, because many of the questions I’m going to ask are tied directly to this.”
Joe, says, “Sure. Go ahead.”
“Okay. In previous positions I’ve demonstrated the ability to look at hundreds of obstacles, threats, opportunities, and the like, and filter out all but the most important task that deserves my complete attention. And then I focus on it until the task is completed. And this has produced outsized gains. For example, I saw the urgent need to develop a distributor sales training program and it took two months of focused effort, but it resulted in the doubling of revenue and growing our market share from a base of 25% to over 50%. How do you see these analytical, problem-solving skills, combined with creativity, transferring to the challenges in your industry?”
I’ve articulated my strengths, or presented my personal brand, and have now asked the interviewer to imagine these strengths working for him in his industry. I am starting to migrate from my side of the table to his. I continue this process with other questions.
“Some people who are between jobs view themselves as being a problem, a burden, and they are seeking a solution, or a job. But I think I am solution seeking some hiring company’s problems. So what are the most difficult problems you face?”
Then, once they share these problems with you, you begin to ask what their approach has been to solving it, and if they’ve tried doing this and that. By doing this, you’ve assumed the role of an employee doing what employees are hired to do: Solve their companies problems, remove obstacles to growth and profitability, and the more you do this and demonstrate how you are a positive force, the more you become like that cute puppy who has just found a new home.
However, you are not seeking a job during this informational interview. It is an attempt to both get information, and more importantly, to network within a new industry. That said, when you have made yourself so desirable that the interviewer would hire you, if he or she could, then how much more willing will this person be to share with you the names and numbers of potential job sources?
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